OVS is the leading Italian apparel company in men’s, women’s and kids’ segment, with over 1200 stores in Italy and abroad. Targeting a young and trend-driven crowd, the captivating selection is filled with Italian style to be worn for any occasion at affordable prices, carried in contemporary stores that with a clean and essential design Size of stores is between 200 to 1000 smq


OVS KIDS is the undisputed market leader in the Italian kids industry, with a double- digit market share. OVS KIDS is present in all the OVS stores and also as a stand alone format with over 450 stores in Italy and abroad.

  • Size of store between 80 to 300 smq
  • Target 0-14 age group
  • Product styled in Italy
  • Hight quality and natural fabrics
  • Extremely competitive price positioning and value for money



Who can became OVS franchisee partner?             

Generally, to considered ad a potential OVS franchisee we would expect that any franchise applicant have significant business experience in the apparel retail industry, including, by way of example only, franchise business development, retail operations, merchandising, real estate, store operation and brand management.

Store location:

  • Located in a main street or shopping centre
  • Retail surface area for OVS women/men/kids of approximately 800 net sqm and for OVS kidsapproximately 150 net smq
  • Urban centre with a population of at least 80.000 inhabitants
  • Exclusive OVS interior design

Store Design:

  • Interior Design Project and Materials: approximately 350 euros/sqm (store equipment, flooring and lighting)
  • OVS tales cares of carrying out your store’s interior design project

Business Model

  • Push model based on seasonal purchase value / we offer a “ready-to-go” business
  • The stores are connected to OVS HQ via  an I.T. system which permits a real time information on the stock level
  • Merchandise is to be backed by a bank guarantee
  • An opening team assisting with the areas of merchandising, window dressing, IT, stockroom, organization, staff training
  • OVS takes care of changing your stone’s window displays design on a regular basis –   Assisting you continuously on item display and sales issues with the help of periodic visits by product and merchandising professionals.



If you are interested in opening a OVS franchisee, please contact our Expansion Department.