RE-UP
We developed our Upcycling project by relying on the creativity of young people with intellectual disabilities from Valemour.
We reduce waste.
We reimagine the future of our clothes.
We rediscover human potential.
We reimagine the future of our garments. We rediscover human potential. From OVS’s commitment to a more circular and sustainable fashion comes RE-UP: our upcycling brand, created through the creativity and craftsmanship of young people with intellectual disabilities from Valemour. With RE-UP, we give uniqueness, beauty and value to what already exists.
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What is Upcycling?
The term upcycling refers to the creative recovery of existing products, such as pre-loved garments - the ones we’ve cherished but no longer wear - which are reimagined and transformed to create something new and unique.
Upcycling is a real opportunity to avoid waste. Moreover, unlike recycling - which aims to simply restore the original properties of materials - upcycling gives garments greater aesthetic value through creativity.
History of the RE-UP collections
From dripping to heat printing to screen printing: discover RE-UP’s creative upcycling techniques, season after season.
Spring- Summer 26
Custom tote bags with screen printing.
Fall - Winter 25
Patch application on jeans and sweatshirts from the kids’ collection.
Spring - Summer 25
Screen printing on t-shirts, denim jackets, and jeans with a paisley pattern.
Fall - Winter 2024
T-shirts and denim pants customized with Recycrom paint.
Spring - Summer 2024
Screen printing on t-shirts and denim pants.
Fall - Winter 2023
Application of the RE-UP logo on solid-color men's/women's sweatshirts using heat transfer printing.
Spring - Summer 2023
T-shirts and denim trousers dyed using the “dripping” technique.