OVS is Italy’s leading clothing brand for men, women, and kids with over 900 clothing stores in Italy and worldwide, offering you the freedom to dress with a touch of Italian style, every day of the week and without breaking the bank.


The new spring-summer womenswear collection by OVS offers all the season’s essential styles: dresses, T-shirts, shirts, jeans, underwear and everything else you need for a look that is always on-trend, now also available in a full range of plus sizes. Once again, the face of the campaign is  Italy’s most famous top model, Bianca Balti

Tune into the website to see all the new dresses and combine them with accessories to complete your favourite look: the latest women’s dresses from OVS are an essential part of your wardrobe for the coming season.  The OVS shirts and blouses are available in a wide selection of colours, designs and styles, including elegant white shirts to mix and match with the skirts and trousers by OVS. For denim lovers, the collection of women’s jeans has something for everyone, so log on and take your pick! Whether your style is boyfriend, high waisted, flared, or ripped, you can choose from a selection of regular, stretch and elastic jeans - all available online. Spoiling you from top to bottom, the new collection of underwear by OVS includes a range of practical, versatile items: from push-up, padded and balconette bras to briefs, thongs, tanga briefs and French knickers. And last but not least, see our wide range of pyjamas and nightdresses and buy our new women’s underwear collection online. Simply log on and shop!

Don’t miss all the new items in the 2018 spring/summer womenswear collection!


Designed especially for men who keep up with the very latest trends, the OVS spring/summer menswear collection offers a large selection of trousers, shirts, jeans, chinos, men’s t-shirts and everything else you need to complete your outfits this season.

Ideal for a casual look or to finish off a formal outfit, our new collection of casual and elegant shirts is bang on trend and the perfect addition to any wardrobe. Available in a wide range of fits and washes, OVS men’s jeans adapt perfectly to enhance every outfit. And when it comes to trousers, the OVS collection offers versatile, hard-wearing men’s chinos that are big on both comfort and style, whatever the occasion. For the new collection, OVS has also created a selection of casual, practical underwear for men: from pyjamas to briefs, boxers, and socks. Three little words: Don’t miss out! The men’s underwear collection by OVS is waiting to be discovered!

Discover all the new fashion items and menswear for spring-summer 2018.


For mini fashionistas, the new spring-summer kidswear collection from OVS includes T-shirts, skirts, kids sweatshirts, dresses and many other garments designed to keep you feeling and looking cool when the weather turns hot! The OVS kids clothing collection has in fact been designed to dress newborns (3-36 months), young boys and girls (3-10 years) and teen boys and girls (9-14 years) in the latest fashions. Kids’ fashions are online with OVS!

Don't miss out on the world of OVS children's clothing dedicated to comic books and cartoon characters. Discover all the exclusive capsule collections: from Frozen and TJ Masks to Disney and Star Wars, OVS children's fashion reinterprets with style and creativity the protagonists of the most extraordinary adventures.

Let yourself fall in love with the new newborn collection by THUN: an exclusive selection of items designed to add a touch of sweetness to your baby's clothes.


Enjoy the innovative experience of online shopping on and with the OVS app. Discover all of the benefits available exclusively to you: like our Collect&Pay service that allows you to reserve your favourite items of clothing online and pay for them in store

And if you want to keep up to date on the latest fashions from the world of OVS, and be sure you don’t miss a single one of the many promotions coming soon, sign up for our newsletter. We will give you a voucher straightaway, worth €20 to spend on our website.

Don’t miss the OVS Mid Season Sales: take advantage of the exclusive discounts offering you up to 50% off a selection of clothing and accessories for men, women and kids!

Discover the new sportswear and fitness accessories by Everlast and OVS Active: wear them during workout and leisure time and complete your fitness look!


And for parents, we now have the OVS&Kids portal, the OVS site for mums and kids. Content, articles, contests, projects and much more to provide a unique, innovative experience for parents and kids.

Like our project, BULLISNO – Chi bulla perde (Bullying is for losers), a social project to prevent bullying and cyberbullying organised by OVS and Fare x Bene Onlus. The aim of the project is to communicate with new generations within their own social context - school - and it works with teachers and parents, providing them with useful tools to help in their important jobs as educators. You too can say NO to bullying and cyberbullying.