Your Favourites Brands | OVS
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A single shop.
Infinite shopping possibilities.
OVS is your reference point for fashion and lifestyle.
Discover a cared-for selection of brands
that share our values.
Quality at affordable prices. Inclusiveness. Sustainability and transparency.
Open stores
Our stores are open seven days a week.
We look forward to welcoming you
to a safe in-store environment.
Same-day Choose and Collect
Shop the assortment in your
OVS store on OVS.it. Order your favourites
and collect them in store the same day.
Shop online on OVS.it
Free delivery on orders over € 50.
Returns always free online and in store. Secure payments.
Buy now. Pay later. Without fee.
Pay your shopping in instalments.
Available on OVS.it and in OVS stores.
top brand
Our most beloved brands, selected and cared for you.
Iconic brands and pleasant surprises in line with your style.
gap ovs
The iconic beauty & skincare brand.
100% vegetarian and cruelty-free products on OVS.it
gap ovs
The casualwear icon. Denim,
soft cotton and the iconic GAP logo
chicco ovs
Wherever there is someone caring for a child,
Chicco is by their side.
hybrid ovs
A wonderful warm, light and soft feeling.
A responsible, mindful choice
mya ovs
A brand for curvy women, dedicated to their beauty,
authenticity and desire to express themselves through their everyday look.
converse ovs
Converse means original
streetwear for kids all over the world.
everlast ovs
The legendary sports brand
made in USA
that has been dressing up generations of champions since 1910.
eastpack ovs
Built to resist since 1952:
the unmistakeable design
from the most popular backpack brand for students
piombo ovs
Timeless elegance
for the contemporary man.
Premium garments that are unique
in shape and colour.
A streetwear 3.0 project
that speaks to Gen Z,
developed by the creator
of Socjal Club.
grand & hills ovs
The lifestyle and aesthetics
of American colleges translated into an energetic vision of casual clothing.
baby angel ovs
Exuberant, ironic, playful:
OVS young line by Elio Fiorucci’s genius.
The “innovative beauty” brand
that offers fragrances
and cosmetics
in line with the latest wellness trends
and selfcare.
lillydoo ovs
Just like you, LILLYDOO only wants the best for your child.
That is why they use selected ingredients.
Simple and effective, using the “less is more” philosophy.
The Bolzano-based brand of the iconic ceramics
angel is back
with early childhood collections
exclusively for OVS.
A world full of tenderness in the shape of cuddly toys
that originate from the creative flair of Mrs Trudi Müller Patriarca and her plush fur animals.