UTOPJA a Capsule Collection Inspired by Gen Z | OVS
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A capsule collection inspired by Gen Z    ON OVS.IT AND IN SELECTED OVS STORES
A capsule collection inspired by Gen Z    ON OVS.IT AND IN SELECTED OVS STORES
Designed by the creator of Socjal Club
in Miami, Los Angeles and Milan,
UTOPJA is a streetwear capsule collection
with a focus on Gen Z.
A generation that finds its comfort zone
in street fashion
and identifies with bold,
inclusive, and genderless style -
committed to the paradoxical search for virtual closeness
in a socially-distanced world.
Oversized organic cotton T-shirts with a reduced environmental and social impact sport Gothic slogans and contemporary visual imagery.
The protagonist of this capsule
is a digital humanoid
with origins in ancient Greece,
who explores the boundaries between reality
and imagination while time traveling,
as shown in the video teaser
produced in CGI by Pezzo di Studio.
The themes of
the collection:
t-shirt 16,95€
It will be available online soon. Stay tuned.
available from
3 june
sold out
shorts 19,95€
It will be available online soon. Stay tuned.
available from
3 june
sold out
t-shirt 16,95€
It will be available online soon. Stay tuned.
available from
3 june
sold out
swimsuit 19,95€
It will be available online soon. Stay tuned.
available from
3 june
sold out
t-shirt 16,95€
It will be available online soon. Stay tuned.
available from
3 june
sold out
hat 16,95€
It will be available online soon. Stay tuned.
available from
3 june
sold out
t-shirt 16,95€
It will be available online soon. Stay tuned.
available from
3 june
sold out
shorts 16,95€
It will be available online soon. Stay tuned.
available from
3 june
sold out
t-shirt 16,95€
It will be available online soon. Stay tuned.
available from
3 june
sold out
hat 16,95€
It will be available online soon. Stay tuned.
available from
3 june
sold out
t-shirt 16,95
It will be available online soon. Stay tuned.
available from
3 june
sold out
swimsuit 19,95€
It will be available online soon. Stay tuned.
available from
3 june
sold out
A “utopia” is an imagined community or society
that possesses highly desirable or nearly perfect
qualities for its citizens.