Eco Denim Women | OVS
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We know denim is a lifestyle and not just a fashion.

The transversal style of denim is always contemporary fashion forward, from one generation to the next. Season after season.

That is why we keep a wide selection of denim items, made using innovative processing techniques, and constantly improving on fits and sizes to interpret the current trends. And that is without forgetting the more authentic, classic side of denim.

Making sure you always get the maximum comfort.

Shop Women’s Jeans
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Shop Baby Girls’ Jeans
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Shop Boys’ Jeans
Democratic
Strong
Rocking
For anyone and everyone
The rebel who likes to overturn the rules
Bold, hard wearing attitude
Shop Women’s Jeans
A canvas on which to express your personality
Shop Men’s Jeans
Eternally young
Democratic
Strong
Rocking
A canvas on which to express your personality
A genuine icon, born to stand the test of time
An inimitable fabric
Shop Women’s Jeans
Elusive and ever-evolving
Shop Men’s Jeans
Elusive and ever-evolving
Why
do we call it
Eco-Denim?
Fewer
chemicals
100 70 %
zero pp
Thanks to the introduction of ozone and laser treatments, we create an iconic vintage effect for our denim, without using harmful chemicals, such as potassium permanganate. improving the quality of the workplace environment as well as the impact of our jeans on the planet.
Less
water
Manufacturing jeans with conventional methods can take up to 10,000 litres of water. We need just
1000 950
LITRES
Thanks to responsible cotton growing, to a cutting-edge dyeing process based on fibres with a high capacity to absorb the colour, and to water treatment systems that allow us to re-use up to 80%.
Less
energy
Leed
Platinum
Certification
Our major denim supplier in Bangladesh, Pioneer, is the largest denim factory in the world to have obtained LEED Platinum certification, which acknowledges excellent results in terms of water efficiency and energy savings.
Dyeing
Traditional denim often takes from 6 to 8 dyeing and oxidation intervals to achieve the required shade.

The innovative dyeing process that we use for our Eco-Denim, only needs a short dyeing process, meaning savings of:

66 % WATER
51 % ENERGY
60 % CHEMICALS
30 % COLOURANTS