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Available on OVS.it and in OVS stores.

The casualwear icon.

Denim, soft cotton and the iconic GAP logo:
the ingredients for an unmistakable style,
connecting generations since 1969.

women
The passepartout coat, the timeless peacoat,
the soft jackets, the colourful knitwear.
Discover the new arrivals in PIOMBO WOMEN.
knitwear
outerwear
shirts
trousers
men
Between/season jackets, in new colours.
Lambswool, eco merino or cashmere pullovers.
Discover the new arrivals in PIOMBO MEN.
knitwear
outerwear
shirts
trousers
WOMEN

Interesting women,
because they are interested
in many things and do many others.
And do them well.
Special women,
because their personality
makes them so.
They are unique, like all women.
Stylish women.

It is precisely for this reason
that OVS has chosen them
to interpret the new
PIOMBO Women’s collection.
We met them, interviewed them
and invited them to choose freely
from some of the ‘pieces’ in the
PIOMBO autumn-winter collection.

Sachiko Ito
Florist
GO TO THE INTERVIEW
Angelica Carrara
Communications Manager for L’Albereta and L’Andana
GO TO THE INTERVIEW
Mariangela Negroni
Founder and Creative Director of Funky Table Milan
GO TO THE INTERVIEW
Silvia Tosi
Messenger
GO TO THE INTERVIEW
WARM
COTTON
The must-have items for the cold season.
Sweatshirts and trousers in 100% organic cotton,
responsibly grown.
ONE STORE.
ENDLESS POSSIBILITIES.
A selection of brands that share our values.
Quality at affordable prices. Inclusiveness. Sustainability and transparency.

ONLINE CLOTHING: CASUAL, ON-TREND STYLES FOR MEN, WOMEN AND KIDS

OVS is Italy’s leading brand for men’s, women’s and kids’ fashions, bringing you the freedom to wear Italian style every day and at the best possible prices. Shop all the collections in over 900 stores throughout Italy and abroad, as well as online at OVS.it.

 

NEW SPRING-SUMMER WOMENSWEAR COLLECTION

The new SPRING-SUMMER womenswear collection by OVS offers all the season’s essential styles: dresses, T-shirts, shirts, jeans, underwear and everything else you need for a look that is always on-trend, now also available in a full range of plus sizes. For this spring/summer season, don’t miss out on OVS’ women's dresses, versatile and designed for those who love casual style but who also want to be able to transform it with the right accessories, into something perfect for more elegant occasions. As well as dresses, OVS has a selection of women’s shirts and blouses in a full range of colours, models and styles: from the classic white shirt for wearing with OVS skirts and trousers, to georgette blouses with floral prints. And for all denim lovers, the collection of women’s jeans has something for everyone to choose from:: shop our online collection of boyfriend, high rise, flared, ripped, push-up, regular, stretch and elastic jeans. Practical and versatile, this new collection of OVS underwear offers a wide range of push-up, padded and balconette bras, as well as briefs, thongs, tanga briefs and French knickers. Shop our wide range of pyjamas and nightdresses and purchase our collection of women’s underwear online. Don’t miss all the new items in the 2020 spring/summer womenswear collection!

 

NEW SPRING-SUMMER MENSWEAR COLLECTION

Designed especially for men who keep up with the very latest trends, the OVS spring/summer menswear collection offers a large selection of trousers, shirts, jeans, chinos, men’s t-shirts and everything else you need to complete your outfits this season. Ideal for a casual look or to finish off a formal outfit, our new collection of casual shirts and elegant shirts are the perfect addition to any wardrobe. Wear them over men’s jeans - available in a vast array of fits and washes to suit any style - like OVS trousers, and men’s chinos: versatile and resistant chinos for guaranteed comfort and style, whatever the occasion. For the new spring/summer collection of men’s underwear, OVS has created a selection of casual and versatile underwear for men: from pyjamas to briefs, boxers, and socks for an OVS men’s underwear collection that is absolutely not to be missed. Discover all the new fashion items and menswear for SPRING-SUMMEr 2020.

 

NEW KIDS’ SPRING SUMMEr COLLECTION

For mini fashionistas, the new SPRING-SUMMEr kidswear collection from OVS includes T-shirts, skirts, kids’ sweatshirts, dresses and many other items that are just perfect for the season! The OVS kids’ clothing collection has in fact been designed to dress newborn girls and boys (0-36 months), young boys and girls (3-10 years) and teen boys and girls (10-15 years) in the latest fashions. Kids’ fashions are online with OVS!

 

SHOPPING ONLINE WITH COLLECT&PAY: DISCOVER THE PROMOTIONS AND THE NEW EXCLUSIVE COLLECTIONS

Enjoy the innovative experience of online shopping on OVS.it and with the OVS app. Discover all of the benefits available exclusively to you: like our Collect&Pay service that allows you to reserve your favourite items of clothing online and pay for them in store Keep up to date with the latest news about OVS and its products, and don’t miss out on even one of our upcoming special offers. Sign up for our newsletter and immediately receive a €20 voucher to spend on your online shop.

 

OVS&KIDS: THE OVS PORTAL FOR PARENTS AND KIDS

And for parents, we now have the OVS&Kids portal, the OVS site for mums and kids. Content, articles, contests, projects and much more to provide a unique, innovative experience for parents and kids. Like BULLISNO – Chi bulla perde [Bullying is for losers], a social project to prevent bullying and cyberbullying organised by OVS and Fare x Bene Onlus. The aim of the project is to communicate with new generations within their own social context - school. BULLISNO – Chi bulla perde [Bullying is for losers], is aimed at teachers and parents, providing them with useful tools to help in their important jobs as educators. You too can say NO to bullying and cyberbullying.